Charlie is the second generation President & CEO of Ben-Trei Ltd. , an integrated global fertilizer and feed ingredient marketing & distribution company. Agricultural chemical production is daily but consumption is seasonal. Ben-Trei, through its subsidiaries, provides the series of services of taking product from where it is being produced to where it is consumed.
The original focus of the company was Central and South America, as Bendaña’s father was a first generation immigrant from Nicaragua, and initially the thrust of the business was to acquire out of season US production and export those materials to Central and South America and then re-import from Central and South America to the US during peak times of consumption.
As a result of shifting market conditions, advances in communication and information technology, coupled with the untimely death of Bendaña’s father Fred, Charlie transformed Ben-Trei’s business model from an import / export platform to one of domestic distribution.
Today, Ben-Trei services its market footprint via North American based supply agreements, as well as maintaining a window to the global marketplace vis a vis historical overseas relationships. For instance, during the growing season, spring, the US consumes large amounts of nitrogen based fertilizers; and because nitrogen is derived from natural gas, regions such as the Middle East and Caribbean manufacture many of these products that Ben-Trei partners to distribute to domestic farmers.
Ben-Trei provides complete supply chain management from providing freight to the port of New Orleans on ocean going vessels, to coordinating discharge into river barges in the Mississippi, transporting barges to river terminals such as the Port of Catoosa (Tulsa area where company is located) wherein material is stored for ultimate delivery to end users in truck load quantities.
In the fourth quarter of 2015, Bendaña and his family sold their 30 year enterprise to EuroChem Ag, 27,000 person, Swiss based multinational Fertilizer and Mineral Company. Charlie remains with the company leading its efforts for growth and expansion in the United States.
Born and raised in Tulsa, OK, Charlie and his wife Krista live in midtown. They have been married for 10 years and have four children, Gabriela 8, Milania 5, Camila 3 and Claudia 17 months.
Hobbies: Friends / Family, leading an active lifestyle including sports and outdoor activity
Education: Saint Louis University; BBS Business Administration ‘03